Life Insurance Leads Allianz Again Raises Targets Financial Times

As a new life agent with a career in life insurance I am struggling in the business. I do not enjoy blind telemarketing and our present leads generation system seems to produce and endless supply of interested small business owners without a penny to their names and the ability to commit to $100/mo. I was wondering if any experienced agents had some advice about obtaining quality leads and increasing the efficiency of prospecting /marketing in general.

THanks

Although it is and always be tough, and there is no substitute for telemarketing, for even experienced agents, here are some ideas.

A dollar bill letter, enclosed is a tax free dollar, let me show you how to have more of these, followed by a phone call. Generates much better quality leads and generating sales referrals with business owner's.

Perfect a referral talk, finding the business owner's of quality takes getting good referrals. Ask each you visit if they know their neighbors and who runs the business next door. If you have a business owner database, run a list of those neighbors before you go.

Walk and talk. Cold calling on your feet is a good way to find quality leads. Remember you are selling a time to come back and discuss ideas with them.

Use a lead in product like I do, such as Pre-Paid Legal services, the business owner package saves the business owner $1000's in legal fees, and opens the door for life sales. You can walk in and say you want to talk to the owner about a legal matter. The lead in also does not interfere with most captive agent contracts.
GG wrote:

Life Insurance leads are something that every life insurance agent needs to be working with. Without life insurance leads you're probably cold calling and selling the hard way. In this article I discuss the benefits of time effectiveness and cost effectiveness.

Prospecting is a time consuming and cash consuming activity. The idea is to get in front of as many interested prospects as you can in the shortest period of time.

The internet has developed a great place for companies and life agents to generate sales leads. The internet lends itself well to having people sign up for things that they are interested in. Life insurance is no different.

If you aren't using life insurance leads, you should try them.