Insurance Agent Marketing - Creating A Sustainable Lead Generation Pool


HOME AGENTS AREA Leads Sign Up Customer Login INSURANCE LEADS Using Leads vs Cold Prospecting Scenario Example Lead Return Policy Mortgage Leads Business Leads STAY IN TOUCH Contact Us About Us Privacy & Disclaimer Site Map Life Insurance Viatical settlement Life Insurance Leads, Sales Leads News Items we are following: Feb 13 2008 Need Leads in Canada - Let me know Need Leads in Canada - Let me know If you're looking for financial leads in Canada let me know. If you're in Canada and are looking for leads such as debt settlement, mortgage, etc let me know. I would be interested to talk to you as we're bui Nov 23 2007 Starting Off in Life Insurance Sales - Cold Prospecting Starting Off in Life Insurance Sales - Cold ProspectingBeing in sales and business building for most of my career I understand the concept of cold prospecting. I've done my share of knocking doors and getting to know people. The most expensive pa Nov 23 2007 Life insurance leads - What does it take to create them? Life insurance leads - What does it take to create them?If you're a life insurance agent and are purchasing website generated life insurance leads, you may wonder what it takes to manufacture a good quality life insurance lead. It seems pretty easy Nov 19 2007 6 Benefits of buying life insurance leads vs Cold Prospecting 6 Benefits of buying life insurance leads vs Cold Prospecting The problems of cold prospecting are solved by using life insurance leads 1. Spend time building cold prospect lists Life insurance leads save you the time of cultivating and buildi Nov 16 2007 You Don't Need to Spend More Money to Make More Money From Your Existing Database You Don't Need to Spend More Money to Make More Money From Your Existing Database by Mac McIntosh While the expression above can be true in some situations, smart companies are able to expand income without shelling out more cash. To do this, the Nov 16 2007 Sales Leads - The power, and danger, of your database Sales Leads - The power, and danger, of your database by Troy White One of my clients is a land developer in an executive lake front community. The homes are $750,000 ' $1.5 Million dollar custom built beauties. We were brought in to "be" thei Nov 14 2007 What does lead generation mean What does lead generation mean by Groshan Fabiola What does lead generation mean, who could take advantage of it and how? This article aims to discuss the concept of lead generation and the ways an insurance broker could use it in order to get as Nov 14 2007 The Pros And Cons Of Private Property Sales The Pros And Cons Of Private Property Sales by P Green A small number of people are bypassing estate agents and taking on the job of selling their home themselves. It is still a small number - some people estimate that nine out of ten homes so Nov 12 2007 Sell More Life Insurance by Being a Good Listener Sell More Life Insurance by Being a Good Listener by Dean Cipriano There are great benefits in being a good listener. In fact, this ability can add big dollars to your income instantly. Good listening skills will enable you to close far more c Nov 12 2007 Insurance Agent Marketing - Creating a Sustainable Lead Generation Pool Insurance Agent Marketing - Creating a Sustainable Lead Generation Pool by Craig Lutz-Priefert Successful producers know that quality, local insurance leads are vital to ongoing success. Funny how the pen that writes up an order for new busine Sales Leads Blog Posts February 2008 November 2007 December 2006 November 2006 life insurance leads sales leads mortgage leads annuity leads	Link Back to This Post Blog Post Date: Nov 12, 2007 Insurance Agent Marketing - Creating A Sustainable Lead Generation Pool Insurance Agent Marketing - Creating a Sustainable Lead Generation Pool by Craig Lutz-Priefert Successful producers know that quality, local insurance leads are vital to ongoing success. Funny how the pen that writes up an order for new business is always tethered to the phone. And today that phone is tied more and more to the internet. The internet is rapidly changing. Insurance agents thirsting for relevant insurance leads need a competitive advantage. While a competitive advantage based on paying for every lead on a per lead basis can be effective, it means you are tied to: 1. Your own cost outlay (and budget) for each and every lead 2. The number of leads any given vendor can supply. But, an alternate strategy for successful insurance agency marketing exists. No, not alternate--parallel. No insurance agent carries just one line; it would cripple the agency's income. Multiple lines mean multiple chances to connect with customers. Lead generation should work the same way. Your insurance marketing efforts should combine more than one tactic to put you in front of your customers. And this is where search marketing comes in. Local search. A recent stat shows that Google will soon account for 30% of all online advertising. Why? Because companies will pay good money to be in front of the right prospective client at the right time. And, they'll pay even more money to get in front of that prospect with the right message at the magic moment in time. That's what you can do with successful search marketing It's not easy, but it can be sustainable. Unlike pay per lead, a strong natural search campaign, coupled with thoughtfully placed paid search efforts can send your agency sales soaring. Search can really be your best referrer. About the Author Craig Lutz-Priefert is Vice President of an insurance lead generation firm. MorePolicies.com provides insurance marketing services for local insurance agents MorePolicies.com also provides quality natural insurance leads and agent-engineered websites. Articles from November 2007 More articles from Year 2007 Comments (0)
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