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Blog Post Date: Nov 23, 2007

Starting Off In Life Insurance Sales - Cold Prospecting

Starting Off in Life Insurance Sales - Cold Prospecting

Being in sales and business building for most of my career I understand the concept of cold prospecting. I've done my share of knocking doors and getting to know people.

The most expensive part of starting off your career in life insurance sales is developing a client base.
Often a new sales recruit will look at a seasoned and successful life insurance agents and enviously comment to them self, "I wish I had their client list".

I've been at the start of a sales process where I scratch my head and say, "where do I start" looking for prospects.
I have then gone out, checked out a thousand places to figure out who was buying my product or service. All the while knowing that I'm going to strike out with a high percentage of the people and companies that I contact.

The benefit to cold prospecting is that there isn't any up front cash required. I've been able to set up businesses with little or no cash by taking the time to do cold prospecting. I leveraged my time and enthusiasm. Thus I can see the appeal to cash short - life insurance agents who are just starting off in their careers.

Most times the people who have a good reputation and a large client base are those who have put in the agonizing hours working their prospects. As time has passed they've gotten better at getting to know people and developing word of mouth. But in the beginning they've had to do the up front work.

I've found that people who like to take short cuts are those who are impatient and often quit because they don't get quick sales results.
In any type of sales, you need to go the distance to learn the skills required to stay in business. Many times you learn valuable lessons after you've failed several times at what you're doing.

Bottom line, it takes time to learn the sales trade.

THE QUESTION: Should you take all that time to learn to cold prospect or to deal directly with life insurance leads??

Articles from November 2007
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