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Blog Post Date: Nov 23, 2007

Life Insurance Leads - What Does It Take To Create Them?

Life insurance leads - What does it take to create them?

If you're a life insurance agent and are purchasing website generated life insurance leads, you may wonder what it takes to manufacture a good quality life insurance lead. It seems pretty easy if you get a stream of life insurance leads emailed to you every day. You might wonder if there is any system or method in place to generate these leads.

The life insurance lead supplier needs to know and practice the following:

  1. How to build a websites
    The lead supplier needs to know how to build sophisticated websites. They're not basic websites. They have to be interactive and have testing and tracking capabilities.
    It's important to track visitors and their habits when they come to a life insurance quote website. It's important to know the pages their visiting, the links they're clicking and ultimately the path that's leading them to filling out the life insurance quote form.
    There is some architecture and engineering that needs to be built in to capture these subtlety's.

  2. Tracking traffic and developing statistics.
    This probably the most difficult part, but also the part that makes a life insurance lead provider competitive.
    The better control you have over your visitors behavior the more you product (leads) you can generate. It's important to know what works and what doesn't work. Tracking traffic is the way to do that.

  3. Organic and PPC internet marketing
    The lead supplier needs to know about Organic ( FREE ) and PPC ( PAID ) search engine marketing. The idea is to get your website in front of people who are interested in getting more information about life insurance leads. The challenge is that you've usually got a thousand other sites who are competing for these interested visitors. The lead supplier then has to be skilled in getting his site to the top of the search engine regular listings and sponsored listings. These are both complex processes for which new industries are emerging.

  4. Keeping production and marketing costs in line in order to make a profit.
    Life insurance lead suppliers are businesses. They've got their expenses like every other businesses. Some of their expenses include:
    • Website planning & building
    • Website maintenance and monitoring
    • Online Marketing costs,
    • Lead management and Administration
    • Sales Costs
    • Lead return costs


    Before they can sell their leads to life insurance agents, the lead supplier needs to know that their costs are inline and that they are making a health profit.


I've just touched the basics in this article. If you've ever thought that generating life insurance leads is easy, IT'S NOT! It's a process that takes alot of time and experience.

Articles from November 2007
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