Increase Sales Leads and Your Sales Using These Resources

Most sales dealers are facing smaller marketing budgets. However, even though marketing budgets are scrimpy right now, there is a cost-effective way to increase sales lead generation and dealership promotion by maximizing your wonderful resources. Your CRM system and budget-friendly marketing vehicles, like your e-newsletter, are potential gold mines for new revenue with little or no additional expense for your dealership. So how can you being to maximizing your profit producing potential?

Mine your Customer Relationship Model
Your Consumer Relationship Model database is a treasure-trove of valuable customer information. Instead of spending more money on trying to generate new leads, mine this database for older prospects that dropped off the radar. For example, sales leads program it to highlight all unsold prospects last contacted by your dealership over a year ago and contact them now!

Structure follow-up calls for all sales lead types
Structured follow-up for Internet leads is common, but what about unsold walk-ins, sold customers, e-newsletter and phone leads? Each of these customers represents a sales opportunity, but only if you have a process in place for following-up with each one. Establishing a process to phone or send follow-up email is a no-brainer. A 5 percent individual customer retention improvement can be a big increase profitability by 85 percent.

Get into a relationship service mindset today
In your current marketplace, your sales leads dealership needs to move from counting transactions to cultivating relationships. Effective and economical ways to do this include sending a monthly e-newsletter that combines sales leads industry news and specials with community-orientated articles, followed-up with targeted emails to prospective leads. Remember, it’s up to eight times less to sell to an existing customer than acquire a new one.Although your marketing budget may be smaller, you can still reap big results by maximizing current sales lead resources.