What Are Insurance Leads

What are Insurance Leads?
Marketing Strategy to Succeed in a Crisis Economy With a troubled economy and the high price of gas, more consumers are choosing to travel the information superhighway to research, compare prices and shop for insurance. As consumers become more internet savvy, they are no longer content with insurance rates offered by their local insurance agency. The internet allows consumers the convenience of comparing quotes from a number of insurance agents and carriers in minutes, just by filling out one intuitive online questionnaire. A pre-eminent media research group has recently studied online auto insurance shopping activity in Canada. The study showed that 32 million people went online to shop for auto insurance in 2008 and over 12 million have actually purchased auto insurance policies. That's a 37% increase compared to 2007.

Real Prospects with Real Interest in Quotes, in Real Time
Websites help deliver real prospects, with real interest in insurance, in real time, just seconds after they've completed a detailed online questionnaire. Prior to sending insurance leads to clients filter out bogus contact information, phone numbers and email addresses. Cross-reference several databases to match zip codes to addresses, phone prefixes and IP addresses to identify and to remove bad leads. All leads are considered suspects before they become a real prospect. Don’t waste time and money with bogus contact information, uninterested prospects, non-working numbers and old or oversold insurance leads. Insurance leads are sold to fewer agents than competitors. Notify your prospects whom insurance professionals will contact with their insurance quotes.

The Secret of Success When Working with Insurance Leads
The secret of success when working with insurance leads starts with understanding that it is a numbers game. For example, if you bought ten insurance leads per day and spent 100 CAD, on average you should reach and speak to at least five or six prospects. If one or two of them buy a policy, and you make 300 CAD in commission over the life of each policy, you will make 300 to 600 percent ROI. The more insurance leads you buy the more money you're going to make. Working with internet insurance leads requires adopting a new strategy. Don't sweat every lead - just make sure you are closing at least ten percent of the insurance leads you buy. If you use a proper follow up system and keep in touch with those prospects you haven't reached, you should be closer to closing 20% of your insurance leads. If you are not reaching this goal, the problem might be in the quality of insurance leads you buy, or, the product you sell may not be competitive enough. Remember, cheaper insurance leads are secondary to a good closing ratio.

Hot Transfers of Live Insurance Prospects to Your Phone
Verify the identity, confirm their interest in a quote and their desire to speak to an agent, and then transfer live to your phone. Imagine your productivity if all you do is speaking with live, prequalified interested prospects, after they've expressed interest in speaking with a professional about their quote request. Remember though, hot transfers are more expensive than data leads and you will need to buy at least two hot transfers per day to qualify.