Autobytel Announced The Extension Of Email Manager Program To All Dealers

AUTOBYTEL ANNOUNCED THE EXTENSION OF EMAIL MANAGER PROGRAM TO ALL DEALERS

The Email Manager Program was extended today by Autobytel Inc, the auto industry’s leader in providing online consumer leads and marketing services, to all online leads of any source. Now Autobytel Inc., member dealers can take advantage Of the Email Manager's customized programs to leads from OEMs, their own websites and other 3rd parties at zero extra cost and without having to engage more than one vendor.

Email Manager is designed specifically to assist auto dealers easily, regularly and economically communicate with car-buyers of today across a long purchase cycle -- one that has increased twofolds since 2001, according to CNW Research. The program regularly achieves high open rates, assisting dealers strengthen relationships with those customers who takes longer time deciding.

Mark Garms, COO of Autobytel said, "Communicating with today's less-decisive car-buyer first, faster and longer is critical to closing a sale which is why Email Manager has proved to be so popular with our member dealers". "In a resource-challenged environment, juggling multiple email vendors for each lead source takes valuable time away from what dealers do best, build customer relationships and sell cars. Our dealers have asked us to apply the advantages of Email Manager across the board, whether a lead comes from Ford, other third-parties, or their own website. Autobytel listened and Email Manager Deluxe delivers."

Email Manager presently sends out almost 200,000 branded, customized emails per month for Autobytel Member Dealers with an open rate over 50 per cent higher than traditional email campaigns. The program is one of many highly effective "lead treatments" entailed for the dealer’s Autobytel's new car lead program and is the industry’s only product to present a real-time "Dealer Alerts" sent as soon as a buyer opens or clicks on any of the links in the email. This important aspect increases sales production and efficiency by allowing dealers to interact with a potential car buyer right at the point when that consumer is drawn with the campaign email -- and equipped with knowledge of the consumer's particular vehicle interest and place in the buying cycle.

Garms observed that - in combination with the company's recently announced Quality Advantage and iControl programs, the Email Manager Deluxe is a part of Autobytel's mission to make a new standard for third-party leads that 1. Grants dealers with greater control and 2. Allow the best of its value-added programs and lead treatments to apply to every online leads, at zero extra cost, regardless of source.

VIA marketwatch


Keyword: Sales Leads