Valuable Tips On Mortgage Life Insurance Leads

Valuable Tips On Mortgage Life Insurance Leads...
Mortgage life insurance leads can be a nice profit earner for any insurance agent.
Mortgage insurance leads can be fun selling too. You meet nice families of every age and they can become wonderful clients.

There are several alternatives to generating mortgage leads. This article is focused on generating mortgage life insurance leads with direct mail. These advices will help you win against your competition (and the big mail houses) to the punch! So while many agents are waiting for their mortgage life insurance leads to be mailed or faxed to them from direct mail lead generation companies that mail everything in bulk (more on this in a moment), you'll get first chance on better quality mortgage life insurance leads.

Before you detract from direct mail to generate mortgage life insurance leads, think about this:
There is a HUGE change to the web right now, and for good reason. People are searching for information on the web. They are starving for it. So a lot of companies are concentrating on generating mortgage life insurance leads on the web.
To the companies credit, they can be very good quality leads.
BUT, this means there is a chance for you to use direct mail to get mortgage life insurance leads. Several years ago there were a lot of direct mail solicitations for mortgage life insurance and many companies were selling mortgage life insurance leads. Most of these companies are out of business because of the Internet and because the costs to mail were too expensive. They could not compete and be profitable.
Anyway, for the independent agent there is a chance in the mortgage lead generation arena...there are dramatically fewer mail houses out there competing against each other, which means fewer mail in mail boxes. Plus, tthey send everything bulk mail. This means the delivery of the mails are slower, and several of it gets thrown in the trash.

First step: Get the list.
Obtain a list of new mortgages and refinanced mortgages in your area. You can do this at almost no cost if you go to your county clerk’s office. But it will need little legwork and manual work. The other alternative is to find a good list broker on the Internet or out of the yellow pages. Be alert though. You might find some really bad list brokers out there. But if you find a good one, you've hit gold.
Mortgage protection leads can be a nice profit earner for any insurance agent. Bear in mind that list brokers don't mind a couple of small orders of two thousand or five thousand names the first couple of times you order, so compensate them well (and let them know you will reward them at the beginning) with a larger and larger order (if his/her list works well for you).

Ok, so now you've accomplished your list…

Second Step:
Design the mailer.
How will you send your direct mail piece? Are you going to mail a sales letter or a postcard?
I recommend mailing a sales letter with a Business Reply Card (BRC). The concept here is to get your prospective customer to feel interest to get more information after they read your sales letter. So allow them the option to call you directly and send in the card. Other agents had experienced success in sending the BRC alone to generate mortgage life insurance leads. So what they do is they include a little note in the envelope with the BRC. All the mortgage prospect has to do is tick off the box requesting information and fill in their dates of birth, contact info etc., and mail it back.

Third Step: Send it.
Mail your letter and/or BRC to your prospect. But DO NOT SEND IT BULK MAIL!!! Send it 1st class mail, and send it as soon as you get your new list of mortgages.
Don't procrastinate because you want to get there first…you want your mailing piece to get there before anyone else's. So use first class mail. Think about it. There might be a number of agents in your area generating mortgage life insurance leads, and on top of that there might be a some big mailing houses out there. Most agents are tardy about lead generation so you can count on them to procrastinate.
Second, the big mailing houses buy large lists and they take time to compile and send giant loads of direct mail. On top of that they are printing huge numbers of mailers. And thirdly they are sending everything in bulk mail which alone reduces response and you don't get as leads.

All this spells big OPPORTUNITY and hot fresh mortgage leads for you. Also, about the list. Not only should you send your mail to the new mortgages and refinances, you should also send your mail to the mortgages from 6 months to 2 years ago…BIGGER OPPORTUNITY!!! Because agents gave up on them, and so have the big mailing houses. If you manage your marketing right, you will find this to be a whole new center for profit for you.
Fourth Step In Getting Mortgage Insurance Leads: Keep mailing.
Just because you mailed once does not mean the list is accomplished. Keep sending mail to your list every month. Why? Because the other agents and mailing houses do not. So that means you will get a lot more good mortgage life insurance leads from non-responders who finally decide to make a decision.



VIA Insurance Leads Advisor

Kwords: insurance leads